Updating the Norm

Over the next several months, we will be updating the norm for Attuned’s algorithms.

These norms are the base datasets we’ve used to help score the motivational profiles as well as the base score by which we compare and track engagement levels.

This is a big project for our small team — involving a lot of data crunching and statistical analysis — but we are super excited for this update.

Since our launch, the number of people who have taken Attuned to understand their own (and their team’s) motivations has grown exponentially. We now have a much larger data set. Once our R&D team is done with the calibration we will have much more sophisticated, powerfully accurate insights.

Each motivator assessment contains hundreds of data points used to both confirm validity and eliminate abnormal responses.

The original Attuned motivational and engagement norms were based upon hundreds of assessment takers, with a global, slightly Western-skewed population of respondents*.

Now we have thousands upon thousands of respondents to the assessment, hundreds of data points within each. We have statistically valid populations of respondents across multiple discrete geographies, and even specific industries. Which means we will be able to refine the algorithms significantly.

In the future, we see Attuned being able to give you pinpointed benchmarks globally, filterable at both the geographic and industry levels.

Say, for example, you work in the retail industry in Nigeria and you want to compare your team’s motivational dynamics, and engagement scores, to other retail players in Nigeria. You will be able to do that. Then you’ll be able to zoom out, comparing your team’s engagement to a global retail group in your sector to check whether you are at a “top class” level of engagement. If you want to, you’ll be able zoom out even further, comparing your company not only to any variety of retail, but also against any number of industries, to see if your team’s motivations are being met at a “world class” level.

It might take us some time to achieve that goal, but updating the norm will bring us a big jump forward in sophistication.Our inner numbers nerds are thrilled.