When I took the Attuned Motivation Assessment for the first time, I wasn’t that surprised.
I’ve written about my high Competition needs previously, and I would have expected Social Relationships and Altruism to be key Motivators for me as well. I could also have guessed my bottom two, Security and Status, without too much trouble. In all the times I’ve retaken the assessment, these haven’t really changed.
So nothing too surprising there.
When I saw the main Motivators across the company though, I was blown away.

Financial Needs number one? Status number two?
That was eye-opening. I realized immediately that my view of our culture was somewhat biased based on my own Motivators. And while important factors for me like Competition and Altruism are also important and widely shared among my colleagues, there’s no doubt I was completely blind to a few others.
In and of itself, this isn’t really a problem. You can’t expect (and wouldn’t want) an organization where everyone has the same top Motivators. But, as a leader, manager, or influential team member, if my default thinking was completely missing key ideas or areas that were important to the majority of the team—well, eventually that’s going to create friction.
In recent blogs, we’ve shared ideas on how to improve communication with colleagues and how to create psychological safety in 1-on-1s, but let’s zoom out for a moment and look at how you can recognize and overcome your own blindspots. As examples, I’m using the four Motivators most likely to cause conflict: Rationality, Security, Autonomy and Feedback. Keep in mind: there are no good or bad motivators, so having a low/neutral motivator doesn’t mean that you aren’t good at tasks that require that trait.